Even if you shoot for higher up than the person who eventually receives your letter, you’ll still get points for initiative. Do a bit of Googling and at least find the head of the department you’re applying to. If you don’t know the hiring manager or the person most likely to receive your letter, you could guess. When in doubt, though, use “Dear.” Do Your Research If the “Dear” freaks you out, you can drop it entirely and just use the name, or you could try “Hello” instead. OR if you know the company culture to be on the informal side, and you’re sure it won’t backfire: “Dear John” might do. If you happen to know that your reader is a doctor or has a PhD, try “Dear Dr. If you know exactly who will be reading your letter, address it personally! Really. Rule 1: If you’re not writing to a particular committee or individual avoid the dreaded impersonal “To Whom It May Concern.” Also, steer clear of the generic “Dear Sir or Madam,” which is just hopelessly bland. You’ll want to make it as effective as possible by tailoring your salutation to its appropriate audience-without offending anyone or showing bias of any kind.
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